Company history

On this page we'll show you a collection of interesting milestones in Thomann's history. As we've grown so fast in more recent years, we will spare you the meticulous details on the various renovations, extensions and new buildings :-)

The Thomann siblings

The Thomann siblings

Doris (accounting), Stefan (EDP), Gabi (self-employed), Hans (managing director) and Elisabeth (accounting)

  1. 1954
  2. 1960
  3. 1970
  4. 1980
  5. 1992
  6. 1996
  7. 1997
  8. 1998
  9. 1999
  10. 2000
  11. 2001
  12. 2003
  13. 2004
  14. 2005
  15. 2005
  16. 2006
  17. 2008
  18. 2010
  19. 2011
  20. 2013
  21. 2014
  22. 2015
  23. 2015
  24. 2016
  25. 2017
  1. The Idea

    1954: The Idea

    In 1954, Hans Thomann Sr decided to quit his job as a travelling musician. Among other engagements he had worked for a circus company, as you can see on the picture. He also had to take care of the family farm and drove to Würzburg (70 km) almost daily in order to study the trumpet.

  2. Arduous Beginnings

    1960: Arduous Beginnings

    In the 1960s, Treppendorf was just a handful of houses - among them was the Thomann farm, and a real farm it was! with livestock farming and agriculture. However, music was Hans Thomann Sr's hobby, and he spent more and more time travelling with brass combos and selling equipment to other musicians. His wife Betty, meanwhile, took care of the farm and gave birth to their children :-)

  3. The Wild 70s

    1970: The Wild 70s

    More and more rooms in the house were turned into showrooms. Those were the glorious days of organs, guitars and the first synthesisers. Hans Thomann, still a young boy, made his first deals.

  4. Living in a Shop

    1980: Living in a Shop

    This is how the shop still looked in the late 1980s... all nice and orderly! The barn was the stage lighting department and warehouse at the same time; the former kids room was turned into the accounting office. The house on the left is the Thomann family home, and to this day both buildings still exist unchanged.

  5. The Birth of Our Hot Deals

    1992: The Birth of Our Hot Deals

    The first Hot Deals are sent to our customers (about 10,000; mostly regional) in 1992. These first Hot Deals contained about 100 items and no pictures. Later on, the images were simply cut straight from the manufacturers' materials, and the printer personally picked up the texts, which were hand-written on scratch paper.

  6. The Early Days of the Internet

    1996: The Early Days of the Internet

    After somewhat unthrilling experiences with the BTX-Technology of the German Post, we were the first music store in Germany to put up its own website. In the beginning, emails were printed out and delivered to the individual departments who replied by reguar snail mail. Today, that really wouldn't be too practical anymore, given a number of 260000 per day :-)

  7. The RoadStar-Takeover

    1997: The RoadStar-Takeover

    The RoadStar company in Eisingen used to be Germany's largest mail order retailer of musical instruments. When Thomann accquired RoadStar, the customer base more than doubled to almost 100,000 customers.

  8. New store building

    1998: New store building

    After we made our neighbors an offer they couldn't refuse, they moved away and we finally had enough space to build our large PA and lighting hall as well as new rooms for the studio and drum departments. The planning and installation of the acoustics (with ambiophonics) alone took two years.

  9. The first call centers in Treppendorf

    1999: The first call centers in Treppendorf

    We have never been into outsourcing – We like having everyone close at hand, and this is also why we quickly took the decision that our future call centers would have to be – like everything else – in Treppendorf. At the moment, 250 agents are processing orders, enquiries and service issues in more than 19 languages on the phone lines, in chats, or via e-mail. Some of our customers are, in fact, even quite happy to hear our Franconian-inflected voices!

  10. The germans are coming

    2000: The germans are coming

    In the year 2000 we printed our first English language Hot Deals catalogue with prices in British Pounds. UK Dealers were "not amused" and tried everything to stop us. A magazine which contained our Hot Deals almost folded, because most of the UK dealers cancelled their advertising.

  11. Thomann Audio Professional

    2001: Thomann Audio Professional

    On the strength of a growing number of installation projects, we decided to found a separate department for sound installations and projects. Our Audio Professional department takes care of installations in theatres, town halls, museums, discos etc. Meanwhile the Audio Professional team has grown to 20 members.

  12. A New Logistics Centre

    2003: A New Logistics Centre

    "Logistics is where our furture's at"– this is where the Gottschalks were right for once. Our old logistics operation was about to collapse, so we needed a new solution: our logistics center with 4,800 m² and a maximum capacity of 5,400 parcels per shift. It wasn't long before 100 staff were employed here.

  13. "Bayern

    2004: "Bayern's Best 50" Award

    In 2004, Thomann, as the first company in the music industry, received the "Bayern's Best 50" Award for being one of the most successful companies in Bavaria. The picture shows Hans Thomann (in the middle), Minister of Trade Otto Wieshue (on the right), and Bernd Rödl (who was responsible for the nomination).
    Still, it was a sad year: in May 2004 our founder Hans Thomann Sr. passed away.

  14. Construction Site 2005

    2005: Construction Site 2005

    Actually, we were tired of all the renovating and building work.. but still, it soon became apparent that we would need further office and storage space in the coming years, and that's why we decided to build at once everything we would need in the foreseeable future: a container warehouse with more than 10,000 pallet storage slots (floor space 7,700 m²), a four-floor office building and new exhibition rooms for our guitar, brass and string departments.

  15. At last more office space

    2005: At last more office space

    Our Administration Building, situated directly next to the shop, has housed our 40 purchase managers, quality control department, marketing team and our boss since 2005. We also have a entire floor of seminar rooms which we use for internal and external workshops for both our employees and customers.

  16. New Supply Warehouse

    2006: New Supply Warehouse

    Availability is everything! After we became five times bigger than our biggest supplier, we decided that we had to build even more warehouse space to optimise our product availability. Our supply warehouse offers room for 10 000 pallets and 40 000 containers for small parts. In 2005 our supply warehouse was bigger than all our other warehouses put together. Three months later this warehouse was already full!

  17. New Thomann Online Store

    2008: New Thomann Online Store

    The time has come for us to completely reorganise our internet infrastructure. Besides re-vamping and modernising our website we have built two new computer centres containing 160 Thomann servers which will enable us to meet all the demands of our 2 million European customers.

  18. Dispatcher of the Year

    2010: Dispatcher of the Year

    As a small, independent, family-run business we were thrilled to receive the prestigious title „Dispatcher of the Year 2010“. This coveted award is Germany’s highest accolade in the E-commerce industry and has been won in the past by some of Germany’s best known companies such as Tchibo, Conrad und Globetrotter.

  19. Winner of the Global E-Commerce Summit

    2011: Winner of the Global E-Commerce Summit

    Having been awarded the title of „German Dispatcher of the Year 2010“, we were automatically entered as the German representative into the European competition at the E-Commerce Summit in Barcelona. We were delighted to go on to win this prize as well and were crowned „Europe’s Best Online Shop 2011“.

  20. New Service Centre

    2013: New Service Centre

    After three years' worth of planning and construction, the worlds largest service center for musical instruments and equipment opened in Treppendorf. State-of-the-art workshops and testing facilities, a large spare parts warehouse and our own amphitheatre for trainings and workshops have found a home here. Your advantage: from now on, even more repair and maintenance jobs can be done by us right here in our office quickly and to the highest standards.

  21. Large-scale shop renovation

    2014: Large-scale shop renovation

    The construction crews have moved in with us in Treppendorf once again and refurbished the store in Treppendorf. We have redesigned three departments: drums, keyboards and classic drums. The drum department has undergone a complete redesign, with new exhibition and test rooms for snares, cymbals and Roland e-drums. After having been refitted, the keybaord department now invites musicians to test play the instruments in sound-proofed rooms

  22. Tastebuds are tickled in the t.kitchen

    2015: Tastebuds are tickled in the t.kitchen

    In February, we opened our own cafeteria in Treppendorf: t.kitchen is now open for hungry customers, visitors and staff. The twelve-strong t.kitchen team provides guests with freshly prepared dishes and offers hot meals throughout the day. The building's design appeals visually and it invites musicians and music lovers to get together in a relaxed and pleasant atmosphere.

  23. brand eins: The Man Who Defeated Amazon

    2015: brand eins: The Man Who Defeated Amazon

    The "brand eins" business journal devoted the title story of its April issue to Thomann. This company portrait was commissiond on the occasion of the release of "Sucess Factors in E-Commerce", a study of e-commerce which named us the best online store based on customer surveys. We achieved top rating in several individual categories, such as website design, service, and delivery, and thus managed to overtake giants such as amazon. The thing that makes us happiest about all this: we have the best and the most loyal customers.

  24. Online Retail Business Awards

    2016: Online Retail Business Awards

    For the fifth year in a row, we have won the German Online Retail Award in the category "Leisure&Sports". This award is the most important prize awarded in German online retail, and it is based on customer surveys. We were also honoured with this award in 2016: according to the Pepper's social commerce experts, we are one of the three most popular brands in German e-commerce, along with PayPal and Amazon. Thomann,de was the fourth most frequently visited web store in Germany in 2015. We want to take this opportunity to send a resounding "Thank You!" to our customers - for your trust and your loyalty! #ThomannLovesYou

  25. New logistics centre

    2017: New logistics centre

    After once again having reached the limits of our logistics capacity (and then some), we started to build out new logistics centre with more then 40.000 square foot of storage and dispatch area, and a capacity of more than 3,000 parcels per hour, in summer 2017.